Bats can hear Shapes.
Plants can eat Light
(Interpretation makes all the difference)
Over the past few years, I have read over 120+ business books. Lots of them being early startup related, some just entrepreneurship based and most for growth. Nearly 99% were one idea stretched across 300 pages. They should have been blog posts. But, lots spend their time reading that one idea.
Here are the top 1% of them all. Worth reading.
Save yourself the time and just read these 10.
- Positioning : The Battle for Your Mind
- Super Consumers : A Simple, Speedy, and Sustainable Path to Superior Growth
- Shoe Dog : A Memoir by the Creator of Nike
- The Self-Made Billionaire Effect : How Extreme Producers Create Massive Value
- The Almanack of Naval Ravikant : A Guide to Wealth and Happiness
- Manage Your Day-to-Day : Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
- The Boron Letters
- $100M Offers : How To Make Offers So Good People Feel Stupid Saying No
- Billion Dollar Loser : The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
- Never Split the Difference : Negotiating As If Your Life Depended On It
1. Positioning : The Battle for Your Mind
The vast majority of tactical marketing books become outdated after 1-2 years. Some, after six months. Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out there.
The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
2. Super Consumer : A Simple, Speedy, and Sustainable Path to Superior Growth
Did you know the top 10% of consumers in your business category can drive 30 – 70% of the revenue growth? Super Consumers will completely change the way you think about growing your business. You don’t need “All Consumers“. Just Supers.
In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.
3. Shoe Dog : A Memoir by the Creator of Nike
Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you’ll ever read. And it all started by selling high-quality, low-cost running shoes from Japan. (A style nobody thought was “cool” at that time.)
Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world’s most recognised and profitable companies. It also highlights certain parts of Phil Knight’s life.
Bill Gates named Shoe Dog one of his five favourite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEO are willing to do. This is one of amazing business books.
4. The Self-Made Billionaire Effect : How Extreme Producers Create Massive Value
The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value. This is the playbook for thinking like a billionaire (if there was such a thing!)
Authors John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren’t necessarily smarter, harder working, or luckier than their peers. They aren’t all prodigies, crossing the billionaire finish line in their twenties. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries.
5. The Almanack Of Naval Ravikant : A Guide to Wealth and Happiness
Wealth & Happiness
The Almanack of Naval Ravikant by Eric Jorgensen is one of my favourite business books I have ever read. It perfectly reconciles the often conflicting desire to get “really rich” with the desire to get “really happy“.
Getting rich is not just about luck; happiness is not just a trait we are born with. These aspirations may seem out of reach, but building wealth and being happy are skills we can learn.
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long–term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last ten years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life. This is a good business growth books.
6. Manage Your Day-To-Day : Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
I first read Manage Your Day-To-Day by 99U (Behance) back when I was 23 years old. I still think about it all the time. Curating productivity work habits from industry thought leaders, this is a playbook for creative thinking.
Have you ever been distracted, overwhelmed, or overwhelmed by your workload? You used to work hard, but at the end of the day when you were about to leave the office, you suddenly realized that the most important part of your to-do list was still incomplete.
The world has changed. The way we work must also change.
With wisdom drawn from 20 top creative minds, from Dan Ariely to Seth Godin, from Mark McGuinness to Tiffany Shlain, Don’t Let the Water Tear Your Feet gives you insight and value daily rhythm optimization. You will find that your work habits have been left to adapt to your surroundings rather than to your own preferences. Use this fun skill book as an opportunity to gauge things. Pause in the middle of a nonstop workflow to evaluate how you’re doing it. Only by taking responsibility for your daily routine can you truly impact what matters most to you. One of must read business growth books.
7. The Boron Letters
A surprising amount of just ‘life lessons‘ as opposed to marketing techniques. I really enjoy how personal these letters are and I found them very entertaining to read outside of just being educational.
A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.
8. 100$M Offer : How To Make Offers So Good People Feel Stupid Saying No
Sales & Offer Creation
$100M Offer by Alex Hormozi is an ultimate guide to up-sells. He set the Click-funnels record with his $100M biz,and this book lays out his strategic thinking in flawless detail.
This is one of the most concise distillations I’ve ever seen of stuff that’s taken me years to learn. I definitely recommend it to anyone needing to get up to speed in business fast. It also helped lots make a big list of objections potential buyers might have to business, so thanks to the author!
9. Billion Dollar Loser : The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Billion Dollar Loser by Reeves Wiedeman tells, in stunning detail, how “growth at all costs” in Silicon Valley can turn into a nightmare. Every founder should read this book and take to heart that “more money” isn’t always the answer.
The inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history.
In its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of re-purposing surplus New York office space for the burgeoning freelance class.
10. Never Split The Difference : Negotiating As If Your Life Depended On It
Never split the Difference by FBI Hostage Negotiator Chris Voss is an unreal read. This book will change the way you think about asking for what you want.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.
(BONUS) The Category Design Toolkit : Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
In 2021, Nicolas Cole published The Category Design Toolkit. This is the seminal book on how to create new categories in the business world with 15 actionable frameworks to get help you get started.
Are you ready to master the most powerful business skill on the planet?
Over the past 20 years, Category Creation and Category Design has gone from being a little-known “positioning” secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
These books are recommended reads for your business or startup. Also good for personal growth.